Did you know 80 percent of customers expect businesses to be active on social media?
Social media has grown into one of the most important tools for building relationships with customers and creating brand awareness. Through social media, brands can use visuals, blog posts, and videos to engage with customers and spark their interest. This enables brands to create a community of brand advocates and increase traffic to their websites.
When using social media to nurture the sales funnel, there are a few factors to keep in mind. First, it’s important to use social media as a tool for building repeat awareness of your business and products. Run targeted ads on platforms such as Facebook and Twitter to capture the attention of your customers. This will raise top-of-mind awareness and inspire customers to visit your website.
Next, it’s important to create interest through community engagement. Use social media to build a community of customers and make them feel like a part of your brand. This can be done by creating a trustful relationship with your customers. After you’ve created interest, it’s important to focus on conversions and sales. This can be achieved by creating a landing page filled with useful content such as ebooks and white papers. These conversions will encourage customers to give you their contact information for future marketing promotions.
Finally, it’s important to focus on customer loyalty and advocacy. Many people don’t trust advertisements, so it’s important you continue to create a genuine relationship with your customers. This will increase repeat sales and build more awareness of your brand through word of mouth by your loyal customers.
Social media is a powerful tool for nurturing the sales funnel. To learn more about how you can increase sales for your business by using social media, check out the infographic below:
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